What’s a Digital Lifestyle?
We’ve all seen the pictures – people sitting in beach loungers or swinging back and forth in hammocks with the latest fruit-labelled laptop. In the background we see a beach dotted with palm trees. Or a pool, or perhaps towering mountains.
They’re tapping away at the keyboard. They’re smiling. They’re drinking cocktails. It’s an image we see more and more these days, but what do they refer to? Cue the “Digital Lifestyle” – working in a digital world where you want, when you want (whilst enjoying the real-world landscapes, ideally).
That’s right, switching to a Digital Lifestyle means you can work from pretty much anywhere, at any time you like. All you need is a WiFi-signal and a laptop. And sun, sea, and sand, apparently. Question is: is that for real, and if so, how do we get there?
The short answer is yes, it is for real.
But hold up, that’s not all; you do have to work for it – no such thing as a free lunch. But the good news is that you can indeed do it from a sunny, sandy beach.
Internet and technology transformed our analogue world into a digital one, and changed people’s behaviours and mindsets – people consume ever more digital content on their phones, laptops, tablets, and they do it from virtually anywhere; at home, at work, whilst travelling, even when they’re having dinner somewhere (gotta post this on Instagram). Face it, nobody reads the papers anymore, and fewer and fewer people watch TV.
This shift to the digital has opened up a world of opportunities – no longer do we need print or TV to reach audiences, social media or email campaigns can reach a potentially wider audience for a fraction of the cost, making it accessible to virtually everyone.
Wait, what? Everyone you say? Not quite – you need to be willing to learn the basics and get down to the nitty-gritty of driving visibility, traffic and conversion (we’ll cover these terms in later blog posts), plus you’ll need to invest in some tools to help you reach your audience. And this is where Digital Marketing comes in to play – one of the most useful skillsets you can have to obtain your Digital Lifestyle.
Now I know what you’re thinking, “great, I have to go back to school or pay lots for online courses?” Maybe in the olden days… But guess what: you’re in luck, because never before have there been so many resources available to educate yourself and kick-start your Digital Lifestyle – and there are a lot of awesome free options!
Amazing, isn’t it – and to make things even better, one of those great free options is as simple as reading this blog! In this blog we’ll be discussing aspects of Digital Marketing, sharing tips and knowledge so you can start your journey towards a Digital Lifestyle!
So without further ado, in no particular order, here are some of the Digital Marketing topics we will be discussing in the coming weeks (with a little description in case you’re dying to know what it’s all about):
The type of marketing Yoonlers would be familiar with. Affiliate Marketing is a form of performance-based advertising where you receive commission for promoting someone else’s products or services on your website, and deliver a specified result to a merchant or advertiser.
Social Media Marketing
Social Media Marketing is all about promoting your brand, products, and content on social media channels such as Facebook, Twitter and Instagram to increase brand awareness, drive traffic, and generate leads.
Email Marketing offers a great way to communicate with your audiences. You can use emails to update people on the latest news, promote certain content, discounts or events, and it’s also a great way to direct people towards your website.
Search Engine Optimisation (SEO)
SEO refers to all the things you can do to ‘optimise’ your website to rank higher in the results pages of search engines like Google. Ranking high in the search result pages increases the amount of organic (free) traffic towards your website.
Content Marketing involves the creation and promotion of digital publications, blogs, and other digital content to encourage and generate brand awareness, traffic growth, lead generation and ultimately, better conversions.
And we could go on – this list is by no means exhaustive, because Digital Marketing is a pretty wide field. Here I just wanted to mention some of the key tactics digital marketers use, and introduce some of the topics we’ll be discussing in future blog posts.
Oh, and remember the beaches and hammocks I mentioned in the opening paragraph? The tactics I mentioned above could make a Digital Lifestyle that allows you to tap away wherever and whenever you want no longer just a dream – Digital Marketing provides a realistic opportunity to make it there. Creating your own digital business can grant you the freedom to break away from the 9 to 5 and live a Digital Lifestyle you’ll love – as long as you’re willing to work for it.
This is why 2018 should be the year where you invest in yourself by studying, being consistent and taking action every day to realise that Digital Lifestyle. So take the plunge (at some tropical beach, if we want to be consistent) and create a lifestyle you’ll love 🙂